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Dell makes move into China retail market
|24 сентября 2007|
Dell will on Monday announce a deal to sell computers through Gome, the Chinese electronics retailer, marking the struggling computer’s latest foray into retail sales as it attempts to regain lost market share. Dell on Sunday confirmed it would make an announcement with Gome in Beijing on Monday morning, but declined to provide further details.A deal to sell computers in Gome’s hundreds of retail stores - scattered throughout more than 160 cities - would give Dell its first firm foothold in the Chinese retail market, which is second only to the US in total PC sales.
Dell, which already operates a string of retail kiosks in China, this year has moved to establish a stronger retail presence after years of near exclusive reliance on direct sales of computers over the telephone and internet.
The company earlier this year said it would begin selling some desktop computers at Wal-Mart, the world’s biggest retail chain. The company also recently announced a retail push in Russia.
The moves are part of a turnaround being marshalled by Michael Dell, Dell’s founder, who returned as chief executive of the company this year, replacing Kevin Rollins, who stepped down in January after a series of disappointing quarters. Dell has also cut 10 per cent of its workforce as part of a cost-cutting drive.
Along with Dell’s push into retail, Mr Dell has announced a series of new products – including a dedicated small business computer line and notebooks featuring custom paint jobs – in an attempt to revitalise sales.
Dell’s biggest competitors in China, which include Lenovo and Hewlett-Packard, have already built a significant retail presence in the country.
Источник: Financial Times