Yahoo improves search engine
Yahoo will introduce an update to its search engine that promises more relevant answers to queries and integrates audio, video and photos into its results pages. The Silicon Valley company trails rivals Google, Microsoft and Ask in launching major search upgrades this year and the improvements come as a new executive team is trying to boost sagging morale.
Jerry Yang, the co-founder who replaced Terry Semel as chief executive in June, and Sue Decker, who was promoted to president at the same time, summoned more than 300 Yahoo vice-presidents to a motivational day at its Sunnyvale headquarters on Friday, according to blog reports.
Steve Jobs, Apple chief executive, is reported to have delivered a pep talk. He told executives they had the right assets and they just needed to execute in order to spark a recovery in the same way that Apple had done.
Yahoo has failed to capitalise sufficiently on the boom in search-related advertising compared with Google, its chief rival, and its financial results and share price have suffered accordingly.
Google had a 56.5 per cent share of searches in the US in August among the top five search engines, up 1.3 percentage points on July and compared with 23.3 per cent for Yahoo. Microsoft had an 11.3 per cent share and Ask and AOL each took 4.5 per cent.
Google announced Universal Search in May, in which it integrated results from its separate Books, Images, Local, News and Video search engines into its main results pages.
Ask revamped its search engine in June, offering better context in its results and including images, music, video and local items of relevance.
Last week, Microsoft launched a new Live Search, with its index of web pages four times larger and specialised content provided in entertainment, health, local and shopping categories.
Источник: Financial Times
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