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Study: Free IPTV has its price

16 июня 2008

Screen Digest  has released a study showing that about 40% of the households receiving IPTV service across Europe's booming array of markets are actually receiving the service for free as a result of IPTV being bundled with other services.

Was IPTV supposed to become a commodity quite this quickly?

Though this trend fits with all the advice carriers have been getting about how to think of IPTV as a customer retention tool, Screen Digest points out in a press release that "in many cases the sheer size of the investment needed to deliver IPTV far outweighs the cost savings resulting from even a substantial drop in broadband churn, particularly as IPTV is currently generating so little revenue." What creates a difficult situation for service providers will of course be advantageous to customers, as IPTv drives down the cost of other pay TV services. For example, Screen Digest notes that "
France now enjoys some of the cheapest pay-TV in the world, with much content available free simply with a broadband subscription. For this reason, nearly a fifth of French households will be using IPTV as their main method of TV viewing by 2012."

Источник: FierceIPTV

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