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Q3 handset sales growth slumps

31 октября 2008

Global mobile handset shipments grew a meager 5.4% in the third quarter, compared with 13.2% a year prior, as emerging markets growth slowed to its lowest rate since 2002, research firm Stategy Analytics said Thursday in its latest report.

The important fourth quarter, which includes the crucial holiday shopping season, is also forecast to be lackluster, deepening the gloom for major handset makers hoping for a sales upswing from new models and services.

Strategy Analytics' latest report on the handset market forecast 345 million units will be sold in the fourth quarter, also 5% up on last year, a sharp slowdown from the 12.3% year-on-year growth in the same period last year.

"We expect lackluster shipments in developed regions during the Holiday Season to be accompanied by less buoyant demand in select emerging markets suffering from weaker consumer sentiment," Strategy Analytics said.

It expects 1.23 billion units for the full-year 2008, up 9% from 2007.

Nokia Corp Samsung Electronics and LG Electronics all reported sluggish sales in major developing regions such as
China, India, Russia and South America. This marked slowdown in shipments to emerging markets caused the global industry's weakest growth rate since the fourth quarter 2002, Strategy Analytics said.

Nokia, the world's largest handset maker, shipped 118 million during the third quarter, but lost market share in all regions, especially Asia and
Nokia smartphone sales took a hit from rivals Apple Inc.(AAPL) and BlackBerry maker Research In Motion Ltd.

"Nokia's limited presence in the
USA is costing it dear, as it continues to miss out on much of the region's high-growth smartphone market," said Neil Mawston, Strategy Analytics' global wireless director.

Samsung shipped 52 million handsets, growing 22% annually, and hit a record-high global market share of 17%, in part by lowering prices that affected the profitability of the business.

Sony Ericsson, the joint venture between
Sweden's Telefon AB L.M. Ericsson and Japan's Sony Corp., shipped 25.7 million units, overtaking rivals to reclaim the number three spot. The company plans to limit its range of phones, a move that would give financial relief in the near-term, but could limit volumes in 2009.

U.S.-based Motorola shipped 25.4 million units in the third quarter, down 32% annually. The company continues to streamline its supply chain and is attempting to reduce production costs.

LG shipped 23 million handsets, down 17% sequentially, suffering from sluggish sales in most regions, especially
Volumes suffered as the company focused on profitability.

Apple shipped 6.9 million units, up sharply on the year, as it took market share from other smartphone makers with its touchscreen iPhone.(Units In Millions) 3Q 08 3Q 07 3Q 08 Mkt Shr Nokia 117.8 111.7 38.9% Samsung 51.8 42.6 17.1% Sony Ericsson 25.7 25.9 8.5% Motorola 25.4 37.2 8.4% LG 23.0 21.9 7.6% Apple 6.9 1.1 2.3% Others 52.1 46.9 17.2% Total 302.7 287.3 100% All figures from Strategy Analytics.

Источник: Total Telecom

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