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Mobile TV Tees Up for Election Day

07 ноября 2008

If you’re not near a TV tomorrow, mobile TV services are one alternative to getting your Election Day fix.

Qualcomm’s MediaFLO USA service will be delivering Election Day coverage all day from NBC, CBS, Fox News, MSNBC, CNBC, CNN and MTV News. There also promises to be Election Day versions of the Colbert Report and the Daily Show from Comedy Central.

Both Verizon Wireless and AT&T offer MediaFLO services in the
United States.

MobiTV also offers programming tomorrow on CNBC, MSNBC, ABC News NOW, C-Span and Fox News. In the
United States, MobiTV, which boasts more than 4 million subscribers on more than 350 handsets, is carried by Alltel, AT&T and Sprint.

MobiTV saw some big upticks during the debates leading up to the big day. The first Presidential debate on Sept. 26 saw a 64% increase over the average daily viewing on mobile news channels that carried the debates on MobiTV. The Oct. 2 Vice Presidential debate drew a 102% increase over the average, and the Oct. 7 Presidential debate prompted an 84% increase over the average. The final Presidential debate produced a 111% increase over the average.

Mobile TV service providers say people are not necessary out of their homes when they’re watching mobile TV services. Sometimes they’re tuning in because someone else has commandeered the TV set.

Источник: Wireless Week

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