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Global Mobile TV Subscribers to Grow 46% CAGR

02 июня 2009

Television over mobile handsets, i.e. mobile TV, has gained significant momentum over the recent past. For mobile operators and broadcasters, mobile TV has emerged as a viable revenue generator which could help them in increasing their ARPUs.

Consumers too are embracing the use of mobile TV as it offers them mobility coupled with personalized and interactive content. The number of mobile TV subscribers stood at nearly 70 Million at the end of 2008 and is further estimated to reach around 100 Million this year, says RNCOS in its latest analytical study, "Global Mobile TV Forecast to 2013".

The study envisages wide potential for the future growth in global mobile TV subscriber base, owing to the rapid developments in mobile TV landscape worldwide. On global level, Japan and South Korea continue to be the major technology adopters, collectively accounting for around half of the total mobile TV subscribers in 2008. However, significant growth is expected in other Asia-Pacific countries such as India and China over the forecast period.

Anticipating the market potential, the research forecasts the number of mobile TV subscribers to reach nearly 450 Million by 2013 across the world, growing at a CAGR of more than 46% from now. Extensive research has been done to identify the current and future trends in the mobile TV market on regional level, which states that ongoing developments in Europe and Americas region will also serve as a technology booster over the forecast period.

This report provides through analysis of the mobile TV market worldwide. It studies the major and emerging mobile TV markets and various mobile TV revenue models that could assist in further take up of mobile TV. Besides this, it also offers an insight into various opportunities that are emerging in part with the flourishing mobile TV market coupled with factors which are critical for the future growth. The report has been made to help client in understanding the current and future trends and developments in the global mobile TV market.


Источник: FierceWireless

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