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Orange launches ‘Social Life’ social networking on mobile

20 августа 2009

Orange today announced the launch of Social Life, a mobile social networking aggregator which brings together activity on Facebook, MySpace and Bebo in one central place. Accessible from Orange World, Orange's mobile internet portal, Social Life allows customers to view and post updates and get in touch with friends and family across all three social networks at the same time through a single log-in.

Available to all Orange mobile customers, the Social Life home screen allows users to:
  • upload photos
  • update their status
  • keep track of friends' status updates from all three leading social networks
  • view social network notifications, including messages, events, pokes and friend requests
  • send and receive messages
Users have full control over which information they provide to each of their social networks - they can update their status and upload photos to some or all of them through the Social Life home screen.

Social Life also allows customers to keep on top of social network activity through SMS - with them able to set up free text alerts on specific social network activity and send updates via text message.
Offering access to Facebook, Bebo and MySpace from launch, the service will also look to incorporate more social networks and Web 2.0 sites in 2009. Orange says it has placed mobile social networking at the heart of its offers. Orange was the first operator to offer pay-as-you-go customers free access to Facebook, MySpace and Bebo, while contract customers receive free mobile internet access on certain tariffs. According to Orange, such attractive offers have seen the popularity of mobile social networking soar - the most recent Orange Digital Media Index revealed a 129% increase in monthly page impressions and a 48% increase in monthly unique users.Orange also announced today that it has launched Orange Widget Player, a customisable interface which provides fast access to useful content and favourite applications from the Orange home screen on Orange Signature devices.  Using Widget Player, customers can access news, weather and sport updates along with applications such as search, Wikipedia, world clock and others from a widgets catalogue that will grow throughout 2009. Currently available on the Nokia 6303, Widget Player will be rolled out on further devices through the course of 2009. Mark Watts-Jones, Head of Product Management for Orange UK, said: "With Social Life and Widget Player we're making it simple for customers to manage their favourite content, applications and social networks at the touch of a button. Over time we will be looking to add more sites to the service - helping users to stay in touch in touch with the people and content that matters most to them".

Источник: Mobile Europe

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