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Huawei: Femtocells, nimbyism, and reusable chopsticks

06 октября 2009

Chinese vendor looks at ways of getting green into everyone's corporate strategy by making it a business as well as an environmental imperative.

It's an argument not often used in favour of femtocells, but that fact that deploying the mini base stations could mean fewer installations of large outdoor masts would certainly be a popular move among conservationists and those protective of their "back yards".

"Operators are not really using 'green' to sell femtocells," mused Ron Raffensperger, director, core network marketing, at Huawei Technologies. "But they could do this."

Green is perhaps not the easier message to get across to your average consumer when it comes to mobile networks. But there is the matter of aesthetics. Could nimbyism be a driver of femtocell popularity?

On a more serious note, femtocells are certainly part of Huawei's green agenda, as explained by Raffensperger in an interview with Total Telecom at ITU Telecom World in Geneva on Monday.

"Smart antenna technology and femtocells can help to solve a lot of indoor coverage issues," he said. "It used to be about brute force and just putting in bigger masts; now we're getting more subtle."

For example, different radio frequencies that enable better indoor coverage are being used, such as 700-MHz in the US.

"We also look at the network as a whole," said Raffensperger, bringing the macro wireless network, WiFi and femtocells into one unified network to get the coverage that people want.

He said rather than talking about "total cost of ownership", Huawei likes to address "total value of ownership", thereby covering the whole lifecycle of network equipment. "We look at previously intangible things such as brand," he added.

Green issues, in his view, are intrinsically linked to TVA: "We need to look at how we can turn green into a business issue," he said. "There are huge synergies."

Huawei is also trying to practice what it is preaching to operators globally, when persuading them to consider green as part of their network solutions.

One seemingly small measure has had a major impact: by stopping the use of disposable chopsticks at the Chinese vendor's Shenzhen campus and introducing reusable ones, Raffensperger reckons the company has saved "a couple thousand acres of trees".

Источник: Total Telecom

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