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Italians climb website ranks
|12 ноября 2007|
Italian companies have some of the best corporate websites in Europe, a remarkable turnround from five years ago when they ranked at the bottom of the class, a new survey has shown.Telecom Italia’s online presence was ranked number one in Europe for ease of use and clarity in a web-ranking survey by Hallvarsson & Hallvarsson.
UniCredit Group, the Italian financial services company, came in at number three and Eni, the energy company, came in at number six. A year ago, Telecom Italia was the only Italian company in the top 10 list.
Italian companies, which have traditionally been controlled by a small handful of families or closely knit groups of shareholders, have in the past struggled to communicate with investors. However, corporate scandals such as Parmalat have resulted in a shake-up of corporate culture in the past few years with more emphasis placed on transparency.
“These results reflect the creation of a culture in Italy where there is a big commitment to openness,” said Marcus Eriksson, head of the H&H survey.
In contrast, companies in France and Russia had poorly performing websites. Only one French company, EADS, the aerospace group, made it into the top 40, while no Russian companies made it into the top 100.
Russian companies are hampered by a poor command of English, Mr Eriksson said. Also, with only about 12 per cent of the population online, according to the latest figures from research company Comscore, corporations in Russia do not yet see the Internet as a key communication tool.
“However, they will have to embrace it, if they want to attract foreign capital,” Mr Eriksson said. “It is their window to the world.”
Corporate websites are becoming an increasingly important source of information for investors, financial analysts and business journalists.
About 80 per cent of a sample of respondents surveyed by H&H said they worked constantly connected to the Internet, and 90 per cent considered corporate sites the most important source of financial information for listed companies.
Источник: Financial Times
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