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Telstra restructuring creates four new units

Telstra announced plans to restructure into four divisions, a move that will split its fixed and mobile operations, and create an international unit and a customer care unit.

The Australian incumbent's decision also involves a management shuffle that will see the departure of Telstra's group managing director of its Product Management business Holly Kramer.

"I am taking another step to organise Telstra around our core strategy – to compete in the fastest-growing markets in Australia and overseas, lead the industry by investing in new products and services, and deliver a better experience to our valued customers," said a statement from David Thodey, CEO of Telstra.

He said Telstra's fixed and mobile operations will be split into two separate units: The PSTN, Fixed Broadband, BigPond & Media division; and the Wireless, Data, Applications & Services division.

Thodey said the former will be headed by Justin Milne, who is currently group managing director of Telstra Media, while current executive director for Telstra Product Management Philip Jones will be in charge of the latter on an acting basis.

Telstra is also creating a new International unit headed by Tarek Robbiati, who is currently CEO of its Hong Kong mobile subsidiary CSL.

Thodey said the International business will centralise the management of its Asian assets for the first time.

"The creation of this new unit enables us to take a co-ordinated approach to our performance in one of the world's fastest growing markets," he said.

Thodey said the restructuring will also see Telstra's New Zealand and Australian businesses operate as part of a single trans-Tasman market.

The telco has also appointed ex-telecoms consultant Robert Nason to head up its new Customer Satisfaction, Simplification & Productivity unit. Nason is currently in charge of the wagering operations at Australian leisure and gaming company Tabcorp, and is set to join Telstra in February 2010.

"Robert will bring to Telstra a wealth of experience that will help us improve customer service and satisfaction – a critical element for success and growth in the market," said Thodey.

As well as creating four new functional units, Telstra said it also plans to consolidate its network, technology and IT operations. The company announced that Michael Rocca, Telstra's managing director of networks and services, will oversee the consolidated division as acting COO.

The reshuffle also sees the resignation of Holly Kramer, Telstra's group managing director of Product Management.

"She has done a tremendous job managing the development and lifecycle of our domestic product portfolio," said Thodey.

"Everyone at Telstra wishes her every success," he said.

Источник: Total Telecom

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