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Smartphones to grab 55% of handset market value in 2010

17 декабря 2009

Smartphones, such as Apple Inc.'s iPhone and Research in Motion Ltd.'s Blackberry, account for a growing value share of the mobile phone market and are expected to make up 55% of total market value in 2010, U.K.-based research firm Informa PLC said Wednesday.

"As demand for mid-tier handsets declines, competition in the smartphone segment is set to intensify," said Malik Kamal-Saadi, principal analyst at Informa Telecoms & Media.

Sales of smartphones are expected to grow year-on-year by 33.5% in 2009--even as the overall handset market declined--and by 36% in 2010 in volume terms, Informa said.

While these devices will make up around 27% of the total number of handsets sold in 2010, they will account for a full 64% of the mobile phone market's profits because of their high average selling price, it added.

Attracted by the strong profit margins, newcomers including Apple, RIM and Taiwan's HTC Corp. are increasingly challenging volume market leaders such as Nokia Corp. and Samsung Electronics Co. in the smartphone segment, helped by their use of new operating systems which are well suited for advanced mobile devices, Informa said.

As the incumbents try to meet the competition by revamping their portfolios and installing new operating systems such as Google Inc.'s Android, the smartphone landscape is likely to transform, possibly creating new leaders in the mobile handset market, the research firm added.

Источник: Total Telecom

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