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Pre pay mobile broadband to reach a third of a billion users by the end of 2013
|11 января 2010|
In a new report published by Tariff Consultancy - ‘Pre Pay Mobile Broadband Services: Pricing, Trends & Products from around the world' - dynamic worldwide growth is predicted for Pre Pay Mobile Broadband, defined as being PC based internet connectivity usually using a USB flash modem which is capable of supporting download speeds of up to 384 KB and beyond.
Pre Pay Mobile Broadband services are being launched by more operators as 3G and HSPA services are being deployed, with over 300 HSPA networks currently in operation.
In particular, it is users in the Asia Pacific and Americas region who will lead Pre Pay Mobile Broadband subscriber adoption, says Tariff Consultancy. Asia Pacific Pre Pay Mobile Broadband subscriber numbers will increase 10 fold over the 3 year period to 160 million users over the period with the Americas region seeing a growth rate of almost 7 times, it says.
User take up of Pre Pay Mobile Broadband is being spurred by the increase in 3G and HSPA network deployments across all regions. Additionally in many countries as the majority of mobile users (as high as 90 per cent of mobile users across South America) are Pre Pay subscribers the availability of Pre Pay Mobile Broadband is required if Mobile Broadband is to become a mass market service.
Pre Pay Mobile Broadband providers are following a range of strategies, says TCL. In many countries providers are charging a premium for mobile internet connectivity with a relatively small data allowance.
But in other countries Pre Pay Mobile Broadband providers are offering high data allowances with a low cost per GB which are on a par with fixed Broadband services. For example, in Cyprus MTN offers a month to month contract (with no contract) with a data allowance of 25 GB, and in Honduras Tigo offers a data allowance of 16 GB, it says.
Other providers such as Virgin Mobile UK and 3 UK are offering Mobile Broadband services without a contract term as a hybrid month to month service. In the Asia Pacific region operators are launching Pre Pay Mobile Broadband services with low denominations of less than 1 Euro. They are also seeking to offset the once off purchase cost of the USB modem by offering a data SIM card only package.
Daily Pre Pay Mobile Broadband rates are provided at an average of 3.4 Euro in the EMEA region, with a spread of pricing from 9 Euro to 1 Euro with weekly rates in the region cost an average of almost 8.9 Euro. The most popular tariff worldwide is a flat rate bundle of Hours or per flat rate per GB/MB followed by a Daily (24 Hour) flat rate.
Mobile operators around the world are seeking to differentiate their services in the face of market maturity by bundling additional services rather than competing on price. Service bundles now include the bundling of WiFi with the 3G mobile internet (for example by TMN Portugal). Examples of Pre Pay Mobile Broadband service bundling highlighted in TCL's report include the following:
a.. Mobile Broadband USB modem with 100 Hours 3G internet usage plus unlimited Hot Spot usage offered by Globe Telecom in the Philippines,
b.. Pre Pay vouchers which can be used both by both for a fixed line Broadband service and a Mobile Broadband service offered by CTM Macau.
"Data allowances are increasing and are buoyed by the introduction of a large number of data bundles which are becoming more complex," commented Margrit Sessions, Managing Director of Tariff Consultancy Limited. "For example both Optus in Australia, Reliance in India and Telkomsel in Indonesia are offering at least 8 different bundles with data allowances available of up to 8 GB," she added. "Although some operators continue to price their Pre Pay Mobile Broadband product at a premium, a large number of Pre Pay Mobile Broadband providers are in fact positioning their service to replace fixed line services".
In some countries such as India, the lack of existing copper infrastructure coupled with the mass market potential of pre pay services means that Pre Pay Mobile Broadband will become the norm for the majority of users to access the internet worldwide.
Источник: Mobile Europe