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Global mobile revenues to top $1 trillion in 2013
|18 января 2010|
Global mobile service revenues will exceed $1 trillion for the first time in 2013, driven by surging mobile data revenues.
According to new forecasts announced by Informa Telecoms & Media on Friday, mobile data revenues will surge to $330 billion by 2013, up from an estimated $208 billion in 2008.
"The growth in data is being spurred by the rise in take-up of more advanced technologies and mobile broadband services, as well as new handset interfaces and mobile content strategies based on application stores rather than walled gardens," said Mark Newman, chief research officer at Informa Telecoms & Media, in a statement.
"The Internet has started to dominate the landscape for new services and applications, and telecoms operators are under increasing pressure to remain valuable and relevant in the eyes of their end-users."
In Japan, a particularly advanced market, Informa expects mobile data revenues and ARPU will surpass voice revenues and ARPU in 2014.
It predicts that Japanese mobile data revenue will hit $39.7 billion in 2014, while monthly data ARPU will be the highest in the world, reaching $24.56.
"At a time when Japan's mobile operators are looking for more sustainable revenue streams by offering personalised services that make use of their high network capacity for data, the advent of LTE in Japan (and other markets) should help to support this boom in data revenues," said Informa.
NTT DoCoMo, Japan's biggest mobile operator by subscribers, plans to launch 3G LTE (Long Term Evolution) services by December 2010, with a view to pulling the plug on its 2G network by March 2011.
But the world's first commercial LTE network was launched by Sweden's TeliaSonera in December, providing high-speed mobile broadband services in Stockholm and Norway's capital Oslo.
As uptake of next-generation mobile services grows, services running on legacy 2G networks will start declining.
"Second-generation mobile technologies still account for 90% of the world's subscriptions, but by the end of 2012, this figure will fall to 70%, and by the end of 2014, over half the world's 6.7 billion mobile subscriptions will be to 3G and 3.5G+ technologies," Informa said.
With this in mind, the company said that high-speed data services will become increasingly important as global penetration rises.
"With global mobile penetration set to reach 92% in 2014... and meaningful new growth only still available in rural parts of Africa and Asia-Pacific, data services strategies are central to mobile operator strategies, both as a way to generate new revenues and to minimise the impact of churn," said Informa.
Источник: Total Telecom