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Smart Communications’ subscribers to enjoy innovative and customized services

Smart Communications, the largest mobile communications service provider in the Philippines, will soon be able to rapidly introduce new, customized services for its subscribers. The operator has selected Nokia Siemens Networks’ unified charging and billing solution to enable a faster time-to-market for its services. 

“Smart Communications has deployed a large number of services in the Philippine market over the last several years,” said Orlando B. Vea, chief wireless adviser at Smart Communications. “The increased complexity in our charging and billing platform arising from this was posing challenges to the rapid development and roll-out of new services for our large and growing subscriber base. Nokia Siemens Networks’ unified solution will help us rapidly create and customize a wide range of services to enhance the end-user experience, as well as improve operational efficiency.” 

“Consumers today are demanding a more personalized experience, which telecom service providers can offer by better understanding their subscribers’ usage behavior and preferences,” said Ricky Corker, head of the Asia Pacific region at Nokia Siemens Networks. “Smart Communications has always been recognized as an innovative provider of mobile communications services. And our solution, based on the charge@once unified product, will further help it improve the speed and efficiency of bringing more innovative services to the Philippine market.” 

charge@once unified is a key component of Nokia Siemens Networks’ unified charging and billing solution. It allows Smart to charge for content, transactions and data sessions, independent of whether subscribers use the prepaid or postpaid method of payment. The solution offers hundreds of predefined marketing scenarios which can be combined and configured to rapidly create a wide range of services. It also provides Smart Communications with in-depth insight into its subscribers and their service usage patterns. 

Nokia Siemens Networks will also provide installation, customization and systems integration services to Smart to support the integration of charge@once unified into its network. Deliveries of the solution begin this month. 

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