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Veraz IMS Solution Speeds the Adoption of High-Margin Multimedia Services

17 мая 2007
The latest release of Veraz’s IMS solution enables application resources to be shared by multiple operators. The ControlSwitch-USC(TM), a modular IMS core and service platform, brings a SOA approach to service delivery. This speeds the adoption of innovative multimedia applications that can combine voice, messaging, web content and presence, without disruption to existing service delivery.

Operators can mix and match innovative services from other operators in combination with their own services. These customized service bundles can be delivered to their direct customers or to other operators via white-label partitions. This opens up new opportunities for multi-operator business arrangements and business models.

The ControlSwitch-USC leverages advanced Service Broker/ SCIM (Service Capabilities Interaction Manager) to expand service options, facilitate service customization, and simplify back office integration, by decoupling service resources from the underlying network. Integrated SCIM management enables speedier trials, deployments and user adoption by simplifying service provisioning, activation, billing, and reporting across various service platforms.

The advanced Service Broker / SCIM also enables operators to leverage both traditional PSTN-based and new IP/IMS-based service platforms as they migrate their existing voice networks to an IMS network and services architecture. Preserving legacy service infrastructure enables a more viable migration for operators than 'rip and replace'.

"Veraz is delivering on the promises of IMS,” said Doug Sabella, CEO of Veraz. "By enabling operators to deliver services in new and creative ways, Veraz is expanding the commercial model of these operators though new business opportunities, new revenue sources and reduced operational expenditures.”

ControlSwitch-USC includes integrated protocol mediation and SIP profiling techniques in order to support multiple generations of devices and standards even as they continue to evolve. These mediation techniques expand customer reach via a broad mix of traditional narrowband and broadband access platforms as well as newer generations of wireless networks such as WiMAX and mobile broadband.

The ControlSwitch-USC is consistent with 3GPP IMS, TISPAN and MSF standards yet offers the flexibility of supporting multiple generations of application, network, and device specifications that may be deployed across the service provider's and service provider partner's networks. The included Service Broker connects to Veraz or third-party session controllers and application servers via various levels of IMS SIP compliant including SIP-ISC interface as specified by 3GPP IMS release 7 and leverages ControlSwitch elements for traditional SS7 service platform interfaces.

SOA is an industry term in the IT world that is now being adopted by the Telecom industry. It is an architecture that relies on service-orientation as its fundamental design principle. Service-orientation describes an architecture that uses loosely coupled services to support the requirements of business processes and users. Veraz uses its Service Broker/SCIM functionality within its IMS solution to enable such a SOA.

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