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Build It and They Will Come? The In-Flight Broadband Market
|06 июля 2010|
In-Stat predicts that revenues from in-flight broadband will reach $95 million in 2010, up from just under $7 million in 2009 as the number of WiFi airplane deployments increases to an expected 2,000 planes by the end of this year.
While availability is now high, paid usage from the service has been extremely low, In-Stat noted. "In-flight broadband is now at the stage of market development where it must prove its sustainability through the ability to generate revenues," In-Stat said in a release. Frank Dickson, vice president of research indicated that the per-connect fee is expected to deteriorate as lower connect fees are negotiated for roaming and billing partner subscribers. In fact, connect fees are expected to decline 24 percent from 2010 to 2014, while in-flight broadband connects will exceed 76 million in 2012.
In an effort to increase Internet revenues, providers such as Aircell are beginning to look at the opportunity to provide video, Direct Broadcast Satellite (DBS) and Internet-based video, In-Stat said. DBS revenues are expected to be more than three times the size of Internet video in 2014.