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Q2 smartphone shipments jump 43%

23 июля 2010

Global smartphone shipments surged 43% in the second quarter from a year earlier to 60 million units, while Apple Inc.'s market share slipped amid criticism of the antenna design for its iPhone 4 and Nokia Corp. widened its lead over competitors, research firm Strategy Analytics said.

Smartphones made up 19% of total handset volumes in the quarter, the company said.

Nokia's market share grew to 40.3% from 38.8% the previous quarter, due to competitive pricing and heavy promotion. Apple's market share slipped to 14.1% from 15.9% amid criticism that the iPhone 4's poor antenna design led to dropped calls. Blackberry maker Research in Motion Ltd. remained in second place, with its market share falling slightly to 18.8%, from 19.1%.

Sales were driven by healthy operator subsidies, competition between vendors, and a rising number of cheaper models built around operating systems such as Google Inc's Android and Nokia's key smartphone platform Symbian, Strategy Analytics said.

"The Apple 'antenna-gate' saga highlights two key issues facing the global smartphone industry," said Neil Mawston, who wrote the research."First, the risk of device failure for all vendors will continue to rise as smartphones become more complex to design. And second, smartphone vendors and operators can differentiate their brands by offering good after-sales service when things go wrong."

Apple's relatively slow response to the antenna problem damaged the brand, leaving it more vulnerable to rivals including Nokia, Android, Blackberry, and Motorola Inc., he added.

Competition is intensifying in the global smartphone industry, Mawston said, with established brands struggling to raise prices and profits in the face of competition from a widening range of vendors from telecoms, PC and consumer electronics industries.

Nokia earlier Thursday reported a sharp fall in second quarter net profit after a profit warning last month. Even though its market share grew in the quarter, it faces longer-term challenges in competing effectively with the iPhone and Android-based devices.


Источник: Total Telecom

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