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New MNO Entrants Begin to Make an Impact in Poland's Mobile Market

01 ноября 2010

LTE is expected to gain 11 percent of total subscriptions in 2015, while 3G will make up 69 percent of subscriptions in 2015, boosted by mobile player investment into HSPA+ networks, according to a new report from Pyramid Research.

Pyramid expects the Polish market to grow at a CAGR of 1.7 percent in local currency terms in the forecast period, reaching $14.7 billion (Zl40.8 billion) by 2015, making it the second largest in Central and Eastern Europe, after Russia. "This growth is driven by the proliferation of fixed broadband and broadband-based services, stemming from more intense competition, as well as mobile data, bundled with smartphones and computing devices," says Sylwia Boguszewska, Analyst for Pyramid.

The Polish mobile market is almost evenly divided between the three largest MNOs - PTC, Orange, and Polkomtel. In 2009, two MNOs owned by Aero 2, CenterNet, and Mobyland entered the market. "In September 2010, these latest entrants announced the launch of a LTE network, which is set to have a commercial debut towards year-end 2010," says Boguszewska. "Aero 2 is also in possession of a LTE license, and a tender for more LTE spectrum is set to take place in 2011."

Pyramid expects the mobile arm of the incumbent (Orange) to recover its leadership position. The other operators (Aero 2, Mobyland, and CenterNet) will hold a combined market share of 4 percent by the end of the forecast period, their competitive advantage being their first mover strategy in the LTE space. Although CenterNet and Mobyland will provide wholesale services, there are already several players, including the leading DTH operator Cyfrowy Polsat, that are interested in reselling 4G Internet.

Источник: Cellular news

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