EMEA Unified Communications Market Will Double to 2014
According to a new study from International Data Corporation (IDC), the
unified communications (UC) market in EMEA will be worth just over $8 billion
in 2010 and will grow to $16.6 billion by 2014.
"IDC predicts moderate year-over-year growth in the next five years
and believes that the impact of the credit crunch across the EMEA region will
continue to make enterprises more cautious when deciding whether or not to
invest in new IT equipment," said Isabel Montero, senior research analyst,
unified communications and collaboration, IDC EMEA. "Budgets in this
region will continue to be more closely monitored, restricted, or delayed until
recovery in the economy is more notable."
The study also reveals that:
UC hosted services will be on the rise and will become more dominant
late in the forecast period. This trend will be more notable in the small and
midsize business community. Businesses looking to outsource UC solutions as a
service instead of managing solutions in-house will primarily do so to reduce
the cost of network management and maintenance. Therefore the demand for UC
solutions sold as hosted or cloud-based services will be on the increase
throughout the forecast period.
The current economic situation, and the increased complexity of a
company's network infrastructure, will drive businesses to have their converged
networks and related services managed for them. Managed services of CPE
equipmentwill be driven by a company's need for external expertise and move
from a capex-based model to an opex-based model.
IDC expects to see more mergers and acquisitions over the next five
years, driven by fierce competition among legacy vendors to improve
interoperability and compatibility and to develop UC solutions that meet the criteria
of the new open source ecosystem.
Vendors are experiencing challenges in articulating the business case to
their customers and prospects that extends beyond the soft metrics of increased
employee productivity. Up until now, most sales efforts have been focused on
selling to the IT department, but now the integration of voice and data with
business-critical applications requires line-of-business managers to have seats
at the negotiating table. "These additional members require greater effort
from the sales team to pitch and understand the value of UC, often by focusing
on vertical market expertise, which is why we believe that vendors need to work
more closely with their channel partners to market and provide them with the
necessary tools and training around UC solutions," said Montero.
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