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India's Idea Cellular Launches its 3G Network

India's Idea Cellular has launched its 3G network, with initial coverage in the regions of MP & Chhattisgarh, Gujarat and Himachal Pradesh. The company said that around 10% of its existing subscriber base are already using 3G capable mobile phones.

Idea's 3G services will be available in 200 towns by mid April '11, progressively growing at the rate of 10 towns per day to cover 750 towns by mid 2011, and 4,000 towns by the end of FY12. Idea has traditionally focused on growth from semi-urban heartlands of India and will continue to drive its 3G services from these industrial, agricultural and educational regions.

Speaking about the 3G network rollout, Mr. Ambrish Jain, Director - Operations, Idea Cellular, said: "Beginning with MP, Chhattisgarh, Gujarat and HP, Idea's 3G services will expand in a progressive manner to provide expansive coverage across 4,000 towns by year end. Idea will target areas of industrial and commercial activity, centres of learning, and high potential rural hinterlands where broadband is yet to make a breakthrough. Idea has set up the most extensive customer service network to educate customers on 3G and support their requirements, across the country."

Idea has introduced Time based Billing plan for 3G services. To promote usage, Idea has introduced 'sachet' pricing offering attractive trial packages with per day billing.

Idea won 2.1 GHz (3G Spectrum) in 11 circles - MP & Chattisgarh, HP, Maharashtra & Goa, Gujarat, Kerala, Haryana, UP East, UP West, AP, J&K and Punjab - which contribute over 80% of the company's revenues. Idea has planned a progressive roll out of 3G services in these locations, and is in talks with the other networks to secure nationwide coverage through a 3G roaming agreement.

Источник: Cellular news

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