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UK Mobile Finance Market Doubles in 2011
|17 мая 2011|
The use of 'mobile wallet' technology amongst UK consumers has more than doubled in the last 12 months with more than one in ten people now making payments via their mobile, says Mobile Life, a TNS research paper into use of mobiles in the UK. Moreover, one in five UK consumers now use their mobile to perform basic banking functions such as checking their account balance - also up more than 100% on last year.Thanks largely to the surge in smartphone technology and the accessibility of such products to the wider market, in the UK 11.9% of consumers now use their mobiles to make payments online. The figure, up from only 5.9% twelve months ago, means more than one in ten of us now uses Mobile Wallet technology. The percentage of people who regularly bank via their mobile is now 20.4%, up from 9.7% in 2010, again demonstrating the rapidly growing adoption of mobile technology.
Mobile wallet technology allows the consumer to use their phone like a debit or credit card to pay for items online. It doesn't require a bank account and can be topped up with money to store in order to facilitate easy transactions at any time. Mobile banking encompasses the more basic functions of online finance, like checking your account balance or making purchases securely, both of which can be performed either through apps or mobile internet.
Stephen Yap, Group Director at TNS Technology, said, "The huge increase in the use of mobile wallet technology in the UK shows the dramatic effect technology is having on our lifestyles. The incredible success of the smartphone is encouraging people to migrate many of their key online activities onto their mobile. In the last twelve months in particular the openness of the Android platform has increased handset competition and driven down prices, meaning that more and more people are able to use their handset as a payment tool."
"As we become more familiar with smartphones and as mobile networks improve, we should see this number increase further, until mobile is the primary platform for most everyday online functions, including making payments," said Yap. "Soon we could be seeing phones as our primary portals for all online needs, particularly as the growth of the cloud will place less emphasis on storage space and more on mobile access points."
On the rise in mobile banking, Yap said, "The increase in mobile banking is a further proof point that mobile is the coming platform. Banks need to get their house in order to ensure that their mobile offer is as strong as their online one, as this could rapidly become a key differentiator for consumers."
Источник: Cellular news