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Mobile banking use creeps up in Europe driven by smartphones
|30 мая 2011|
Mobile banking use is seeing steady growth in the EU's five largest economies (EU5), according to comScore, which on Friday revealed that the number of users across the U.K., Germany, France, Spain and Italy who accessed their bank accounts via their handset reached 20 million in March.The market research firm said that since it began measuring mobile banking last August it has seen a 15.4% rise in the number of users. Smartphone owners accounted for 70% of the mobile banking user base in March 2011, despite accounting for just 35% of total mobile handsets.
comScore said among smartphone owners, the number of banking users has risen by 40% since August 2010.
"With mobile banking becoming more user-friendly through apps and mobile-optimised pages, people are gradually becoming more accustomed to it," said Jeremy Copp, vice president of mobile for comScore Europe, in a statement.
"It will be important for service providers, such as banks and credit card providers, to watch this development as it can certainly be seen as an indicator of increased trust in mobile services," he said.
Of the five countries that make up the EU5, France led the way in terms of mobile banking during the first three months of 2011, with 10.3% of mobile users accessing their bank accounts via their handsets. Spain ranked a close second with 10.2%, followed by the U.K. at 8.6%; Italy at 7.5%; while Germany, which according to comScore has the largest smartphone market in Europe, has the lowest mobile banking penetration of 6.8%.
Breaking the statistics down further, comScore found that two men for every one woman accessed mobile banking services in EU5 countries, while the biggest age group was 25-34 year-olds, accounting for 27.9% of users.
Источник: Total Telecom