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Rogers eyes summer LTE launch in Ottawa

10 июня 2011

Rogers Communications on Thursday announced plans to launch its LTE network in Ottawa this summer.

As well as Canada's capital city, the telco said it aims to roll out its high-speed mobile network in Montreal, Toronto and Vancouver this year, and then extend coverage to a further 25 markets during 2012.

"Ottawa has always been a hotbed for innovation, making it the ideal city to launch our LTE network in Canada," said John Boynton, Rogers' chief marketing officer. "LTE will redefine the connected experience for our customers across Canada, changing the way we work, play, and communicate."

By embarking on its LTE rollout this summer, Rogers has stolen a lead on its rivals.

Bell Canada reiterated its plans to launch LTE in 2011 during its most recent quarterly report, published mid May. Shaw expects its LTE network to go live late this year, while Telus is aiming for a 2012 launch.

The first LTE-capable device to launch on Rogers' new network will be a Sierra Wireless-made USB modem called the LTE Rocket Stick, priced at C$169.99, or C$79.99 with a three-year hardware discount agreement.

"As a Canadian company on the forefront of this evolution, we're thrilled to have the opportunity to work with Rogers," said Dan Schieler, senior vice president of mobile computing at Sierra Wireless. "LTE significantly improves the speed and quality of the customer experience – it is where the global wireless industry is moving."

Indeed, news of Rogers' planned launch coincides with the recent publication of a new report by ABI Research, which claimed LTE adoption will take off more rapidly than initially predicted.

In North America, the analyst firm said mobile subscriptions will reach 387 million by 2016, with LTE users accounting for up to 85 million of that total.

Источник: Total Telecom

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