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Huawei heads for the high-end with new tablet

21 июня 2011

Huawei on Monday ramped up competition in the Android tablet space with the unveiling of a new high-powered device aimed at wooing customers away from the likes of Samsung, Motorola and HTC.

Called MediaPad, the new gadget is the first in the world, according to the Chinese kit maker, to ship with Android Honeycomb 3.2 – a version of Google's operating system designed specifically for tablets sporting a seven-inch touchscreen, which is what Huawei's new tablet comes equipped with. The device offers both 3G and WiFi connectivity, and is powered by a dual core Qualcomm processor running at 1.2 GHz.

Revealed in Singapore ahead of CommunicAsia at a lively press conference that featured a dance act and a live music performance, the MediaPad also features front and rear-facing cameras; an HDMI port; and offers six hours of battery life.

Victor Xu, chief marketing officer of Huawei's devices arm said during the presentation that despite the MediaPad's relatively modest screen size compared to its 10-inch rivals, its resolution of 217 pixels per inch (ppi) is higher than the Samsung Galaxy Tab's 149 ppi, the Motorola Xoom's 160 ppi, and the iPad 2's 132 ppi.

Xu said the MediaPad will go on sale in selected markets during the third quarter, and will be available from both operators and retailers.

The launch of the MediaPad marks a shift in strategy from Huawei, which has traditionally sacrificed high-end device specifications in order to offer lower prices than its competitors.

Xu said the price range of Huawei's latest tablet "will be announced in future," and although he declined to name a specific figure, he hinted that the MediaPad will likely cost more than the company's IDEOS tablet, which retails at between $100-$200.

He also reiterated Huawei's target of $6 billion of device sales revenue for 2011, up from $4.5 billion in 2010.

Источник: Total Telecom

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