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Synchronica buys Nokia's messaging business

01 июля 2011

U.K.-based mobile messaging specialist Synchronica on Thursday acquired Nokia's Operator Branded Messaging (OBM) business for $25 million, giving it a potentially lucrative foothold in North America.

The deal will see Synchronica – which traditionally focuses on emerging markets – take over Nokia's existing contracts with 10 North American operators, including AT&T, Verizon, Sprint, T-Mobile USA, Rogers and Telus, giving it access to 6 million active users.

The company will also provide the messaging software that Nokia preloads onto its low-cost Series 40 handsets, which according to a stock exchange filing is expected to generate revenue of approximately $18 million.

Synchronica said it will continue to develop Nokia's messaging platform - which enables operators to offer their own-branded email and instant messaging (IM) services, and to support mobile third-party email and IM clients such as Gmail, Yahoo!, MSN Messenger, and GoogleTalk – and eventually merge it with its own mobile messaging technology.

"This acquisition marks a key milestone for Synchronica as we move closer to our goal of becoming the leading global player for next-generation mobile messaging," said Synchronica CEO Carsten Brinkschulte, in a statement, who commented that the deal will transform his company's scale, profitability, and geographic scope "at a stroke".

The acquisition of Nokia's OBM business follows Synchronica's February purchase of Neustar's next-generation messaging business for $251,000. That deal added 11 contracts with tier-1 and tier-2 mobile operators to Synchronica's books.

Meanwhile, Thursday's deal marks another retreat for Nokia, as the embattled Finnish handset giant looks to streamline its operations in a bid to turn round its ailing fortunes.

As well as abandoning Symbian for its smartphone range in favour of Windows Phone 7, the company also recently shuttered its Ovi brand in favour of using the Nokia name for its range of mobile services.


Источник: Total Telecom

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