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Microsoft to provide English search results on Baidu

05 июля 2011

Baidu Inc. this year will start sourcing some results for users' English-language searches from Microsoft Corp.'s Bing search engine.

The move comes as the Chinese search engine looks at expanding overseas and as it has increased its strong lead in China over Google Inc., which analysts say users often prefer for English-language searches but which has suffered spotty accessibility in the last year. The move also comes as Microsoft looks to expand its share of China's online search market.

Search results that come from Bing will be labeled as such in Baidu's search results page, said a spokeswoman for a Microsoft joint venture in China, Shanghai MSN Network Communications Technology Co. The deal will make the Bing brand familiar to more Chinese users, she said.

Microsoft's chief executive for greater China, Simon Leung, last year said the company was looking for a Chinese partner to help make Microsoft a major player in China's online-search market.

For Baidu, the deal could help the company prepare for further overseas expansion as well as better serving Chinese users, a company spokesman said. The pact has no commercial terms and doesn't involve sharing revenue, he said.

Baidu, which already operates a search engine in Japan, has repeatedly said it is looking at expanding into more foreign markets."A lot" of Baidu's growth in the next 10 years will come from overseas expansion, Haoyu Shen, senior vice president for operations, said in May.

Baidu already has a revenue-sharing deal with Microsoft, under which the Chinese company provides ads that appear in Bing search results in China. Baidu is "always open" to further cooperation with Microsoft, the Baidu spokesman said.

Google's share of the China search market has slid since the company last year moved its China search engine to Hong Kong, citing concerns over censorship and hacking. Google's search and other services, such as its Gmail email service, have since been occasionally inaccessible from China.

Baidu's share of the revenue in China's online search market rose to 75.8% in the first quarter from 75.5% in the last three months of 2010, as Google's share fell to 19.2% from 19.6%, according to Beijing research firm Analysys International. Google's share peaked at 35.6% in the last three months of 2009, when Baidu had a share of 58.4%, according to Analysys.

Bing's market share in China is very small, with Analysys lumping it into the 2.2% share held by "other" companies in the first quarter.


Источник: Total Telecom

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