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Future smartphone shoppers look to iPhone
|19 июля 2011|
Consumers who plan to buy a smartphone over the next 90 days are most excited to get their hands on a device from Apple, according to a new survey from ChangeWave Research, outpacing consumers who are interested in getting a phone running Google's Android platform.The survey found that 46 percent of respondents who plan to buy a smartphone in the next 90 days want an iOS device, up 2 percentage points from March. Meanwhile, 32 percent want an Android device and, in a worrying sign for Research In Motion, just 4 percent want a BlackBerry device. In December 2010, Apple and Google were in a dead heat among potential smartphone owners. The survey of 4,163 consumers in June was primarily sampling U.S. consumers--89 percent were from the U.S. and 11 percent were outside the U.S.
Interestingly, the survey found that Apple's iCloud services, which were unveiled in June and will be available in September, have served to enhance customer loyalty. The report said that among current Apple product owners, 29 percent said iCloud makes them more likely to buy an Apple product in the future.
The outlook appears fairly bleak for lagging smartphone vendors, the survey found. Around 8 percent of respondents said they would get a device from Motorola Mobility in the next 90 days, down 4 percentage points from March. "After benefiting tremendously in the years Verizon subscribers were barred from the iPhone market, Motorola is now seeing a loss of market share at least partially attributable to the Verizon iPhone release that occurred earlier this year," the report noted.
Still, RIM is in the most dire straits, the survey found. "In seven of the past 10 ChangeWave quarterly surveys since 2008 we have seen a drop in RIM's planned purchase share," ChangeWave wrote. "Importantly, its customer satisfaction ratings have also fallen in nine of the past 10 ChangeWave surveys." Only 27 percent of BlackBerry users said they were very satisfied with their handset in June, the survey found, RIM's lowest-ever level of support on that metric.