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euronews has signed agreements with world-class manufacturers
|05 сентября 2011|
During the IFA international trade show for consumer electronics and home appliances, in Berlin, euronews announced the signing of international agreements and predicts that the merging of television and internet will revolutionize the future of traditional channels.euronews will announce the signing of a series of important partnership agreements with major international manufacturers.
Since June 2010, owners of Panasonic's Viera Connect range have had access to the English, French, German, Italian and Spanish editions of euronews.
Viewers can access all the latest news in 'News', as well as the magazines 'Cinema' and 'Le Mag' as well as the programme 'No Comment', one of euronews' most symbolic programmes with its award-winning and unique concept: striking images of current events from around the globe, unedited with their original sound.
This service has been available with Panasonic for over a year now and has proved a great success with viewers in Europe, the Middle East and Africa.
euronews has launched on Philips Smart TV products in June 2011. With the exception of the USA and Canada, owners of Philips connected Blu-Ray televisions and Home Theatre Systems around the globe can access 4 editions of euronews: English, French, German and Italian (other editions will be gradually added). Across Europe, Russia, and in Argentina and Brazil, euronews is placed in premium position on the manufacturer's Smart TVs.
Viewers can consult the latest events via 'News' whenever they want, they can also watch the magazines 'Cinema' and 'Le Mag'. Furthermore, they will have access to the channel's most recent episodes of 'No Comment'. euronews is also part of Philips' new offer, MediaSuite, aimed specifically at the hotel sector.
Samsung Electronics, a global leader in digital media and digital convergence technologies, and euronews have signed a partnership agreement, which will see the channel join Samsung's Smart TV application offering. The euronews App will be rolled out across European markets in the coming months. euronews broadcasts will begin with 4 programmes: 'News', 'No Comment', 'Le Mag' and 'Cinema' in English, German, French, Italian and Spanish editions. euronews programmes will also be part of the Samsung Smart@TV solution for the hospitality industry.
euronews will also integrate Toshiba Places, Toshiba's connected TV solution. On the menu: 'News', 'No Comment', 'Le Mag' and 'Cinema' available in English, French, German, and Italian in France during the launch phase, and then later across the rest of Europe.
euronews is joining LG connected TV offer, to be launched primarily in France and then expected to be extended to all Europe. The manufacturer will offer euronews' application in 5 editions - English, French, German, Italian, and Spanish - within all LG NetCast TV sets. Owners of connected LG devices such as LCD TV, Plasma TV, BD Player and BD HTS will have the opportunity to watch 4 euronews programmes: 'News', 'No Comment', 'Le Mag' and 'Cinema'.
Vestel and Loewe via a NetRange MMH solution
And last, but not least, euronews will be integrated in the NetRange offer by MMH, Europe's largest independent operator of white-label portals for online interactive services and television. This agreement makes euronews accessible worldwide with Vestel (leader in mass-marketed white-label LCD TVs) and top-of-the-range Loewe.
These key partnership agreements mark an important phase in the international news channel's progression its brand deployment. The strategy was presented at the beginning of the 2011 during a European tour and will be significantly reinforced in 2012.
This also represents new opportunities for the channel's advertisers with new spots and new target audiences, both globally and locally.
euronews is currently under discussion with all major world manufacturers of connected TV and will specify new partnerships in upcoming communications.