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More Than a Quarter of US Adults Use Their Mobile Phones for Health Information
|20 октября 2011|
Just over a quarter (26%) of U.S. adults have used their mobile phones for health information or tools in the past 12 months, according to a survey by Manhattan Research. The mobile health population has more than doubled since 2010, when 12 percent of consumers conducted health activities on their mobile phones.Information-gathering, whether by searching for health information or consuming health news, remains the most common mobile health behavior.
However, there has been an increase in consumers using their mobile phones to manage their care or treatment in the past year. For example, 3 percent of consumers used prescription drug refill or reminder services on their mobile phones in 2010, while 8 percent did so in 2011.
"Growth in mobile health is impressive, but still in line with our and several health stakeholders' expectations," said Monique Levy, Vice President of Research at Manhattan Research. "The interesting part is when, how and from where mobile phones are being used. Getting these details will impact the success of mobile investments in 2011 and 2012."
Cybercitizen Health U.S. 2011 study of consumer digital health trends surveyed 8,745 U.S. adults (age 18 and over) online and on the phone in Q3 2011.
Источник: Cellular news