Rambler's Top100
Все новости World News

Are tablets the next gaming platform?

25 ноября 2011

Should device makers and application developers spend more on the gaming aspects of tablets? According to new data from research firm comScore, the answer to that question is yes, with 67 percent of tablet owners using the device to play games at least once a month. Games topped the list of tablet-based entertainment activities, surpassing video watching and listening to music.

The study, a focus of comScore's webinar, "Digital Omnivores: Insights into Today's Connected Consumer," led by Mark Donovan, SVP of mobile at comScore, found that gaming and entertainment were the most popular activities among tablet users, trumping news consumption and e-reading.

In addition to game play, tablet owners reported spending time watching short video clips (65 percent), listening to downloaded music (62 percent), and reading e-magazines and newspapers (57 percent), at least once in the past month.

"It took us seven years to get to the first 20 million smartphone owners, and it took us 20 months to get to the first 20 million tablet owners," said Donovan. And with the introduction of the Kindle Fire and new Nook, comScore sees tablet adoption rising even faster.

Donovan added that the users surveyed were least likely to have watched on-demand video (49 percent), watch full-length movies (48 percent) or watch live broadcast TV (48 percent) at least once in the past month on their tablets. But even the least popular entertainment activities measured were used by about 50 percent of tablet users--no small feat.

In terms of daily usage, 23 percent of tablet users used their devices to play games every day in the past month. (And it seems that figure could increase based on Apple's move to allow subscription based gaming on the iPad). Some of the top games for the iPad include Infinity Blade, Fruit Ninja and Madden NFL.

In other tablet metrics, comScore's study found that almost half of tablet owners come from households with an annual income of over 100,000, but the introduction of lower priced tablets could spark an increase in tablet sales among other socio-economic groups.

Last month comScore revealed that iPad traffic has surpassed iPhone traffic, despite the iPad having only been on the market for 20 months while the iPhone has been available since 2007.

Источник: FierceMobileContent

Поделиться:
Заметили неточность или опечатку в тексте? Выделите её мышкой и нажмите: Ctrl + Enter. Спасибо!

Оставить свой комментарий:

Для комментирования необходимо авторизоваться!

Комментарии по материалу

Данный материал еще не комментировался.