Home will be centre stage of mobile innovation in 2012
In 2012, the home will become a key new area for innovation and competition
as smartphone players move to enable smartphones to interact with home
entertainment devices in a more seamless and integrated manner, according to
new research from Analysys Mason.
With about 93% of smartphone owners using their handsets at home (latest
figures from Google) and 15% reporting that they use a computer less since
purchasing a smartphone (latest figures from Ofcom), smartphones will continue
to displace the PC in the home as a means of checking emails and accessing
“The mobile/home interaction paradigm is set to bring a new platform for
innovation to the applications space,” explains Ronan de Renesse, author of the
article and lead analyst for Analysys Mason’s Mobile Broadband and Mobile
Content and Applications research programmes. “For instance, several
providers have begun offering solutions that synchronise TV sets and
smartphones, so that the smartphone is aware of what is being watched on TV.
However, the corresponding revenue opportunity is unclear, because little or no
consumer spend is allocated to those applications that are seen by service
providers more as a churn reduction tool than a stand-alone revenue generator.”
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