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SIM Card Industry Growth Driven by Developing Markets and America

05 мая 2012

А report by the SIM card trade body, SIMalliance highlights increasing SIM card adoption in North America, the rapid growth in M2M and the first significant shipments of NFC-enabled SIM cards.

In total, card shipments by SIMalliance member organizations (who together account for approximately 94 percent of total volumes) were up 11 percent to 4.4 billion cards in 2011.

Developing markets and America drove the industry forward last year, with strong growth in Latin America (+36%), Middle East and Africa (+26 percent) and India (+31 percent). Shipments to North America continued to increase year on year with a 16 percent growth rate seen in 2011.

NFC becoming a volume industry

The burgeoning market for NFC handsets - estimated by Berg Insight to approach some 700 million devices by 2016 - resulted in 16 million NFC SIM cards being shipped in 2011. This is a significant development as, for the first time, shipments have reached sufficient volumes to be included separately in the SIMalliance annual data.

New form factors take hold

Demand for the 3FF micro-SIM form factor (used primarily in tablet PCs) grew by 63% year on year, while shipments of machine to machine (m2m) SMD (Surface Mounted Device) cards grew by a factor of four between 2010 and 2011. Western European and North American destinations dominate for these cards as well as China for m2m.

Commenting on the figures, Frédéric Vasnier, Chairman of the Board, SIMalliance said: "There's little doubt that the SIM card -- whatever its form factor -- remains the default security, identity and access device for today's mobile network operators, and through them, the end-user. But it was the emergence of M2M and NFC communications as significant sectors in 2011 that causes the real excitement. And as these markets move from emerging to maturing, service providers will increasingly be able to realize the incremental value of their SIM card estates."


Источник: Cellular news

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