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Nokia to step up investment in mapping business
18 июня 2012 |
Ailing Finnish handset maker Nokia Corp. will step up investment in its digital mapping business, using the unit's leading-edge technology to differentiate itself from competitors as it seeks to regain lost ground.
Nokia's Chief Executive Stephen Elop, who is struggling with
Nokia's difficult transition from its home-spun Symbian phone operating
software to Microsoft's new Windows Phone software, described the imminent
launch of Microsoft Corp.'s next version of the Windows operating system,
Windows 8, as an important step for Nokia.
He added that Nokia's digital mapping business will be an essential part of the
Windows 8 operating system.
"Microsoft
has a critical dependency on Nokia when it comes to location-based
services," Mr. Elop said Thursday during a conference call with investors.
Digital mapping and location technology is increasingly grabbing the attention
of the world's dominant technology firms, Mr. Elop said, adding that its
competitors are "making a lot of noise about an area in which Nokia has
already invested for a long time."
"We think we have the best location assets by far compared with [the]
competition," said Mr. Elop.
Four years ago Nokia acquired Navteq--a company that provides the underlying
digital mapping information that is used by GPS navigation devices and Internet
services--in an $8.1 billion transaction.
Several portable GPS devices made by companies such as Garmin Ltd., as well as
Web-based map applications, including those of Yahoo! Inc. and Microsoft's Bing
Maps, use Navteq's platform today.
Nokia has recently launched a number of upgrades to its own mapping
applications, which include Nokia Drive and Nokia Maps. In November last year,
Nokia also launched a public transport application for its smartphones, that
provides public transport information for many cities around the world.
While Navteq is one of the most widely used digital mapping platforms, Google
Inc. has dominated smartphone navigation on mobile devices until now. Its
Google Maps software runs on its own Android operating system for mobile phones
and on the current version of Apple Inc.'s iOS.
Dutch navigation system maker TomTom NV provides maps for Google, but the deal,
forged four years ago, runs out in a year's time as the Mountain View,
California-based company is building up its own map base.
Last week, Apple announced that it will ditch Google Maps, as it forged a deal
with TomTom for mapping services in the next version of the software powering
its iPhones and iPads.
Источник: Total Telecom
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