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SMS stays strong as mobile service revenues approach $1 trillion

17 июля 2012

Global mobile service revenues will reach $976 billion by 2016, according to new Infonetics Research report.

Mobile broadband services will be the primary growth driver, but SMS revenues will also continue to increase. Voice revenues will decline slightly, but both voice and SMS will remain a mainstay for telcos, Infonetics Research predicts.

"While mobile broadband is no doubt the fastest growing revenue stream for operators, mobile messaging and voice aren't dead just yet, not by a long shot," said Stéphane Téral, principal analyst for mobile infrastructure and carrier economics, at Infonetics.

Téral notes that despite the popularity of over-the-top messaging applications such as iMessage and WhatsApp, SMS will grow every year from 2012 to 2016, generating a cumulative $1 trillion in revenues in that time.

"Over that same period voice revenue will decline only slightly, still making up a sizeable chunk of operator revenues," Téral added. Voice revenues slipped by 0.8% worldwide in 2011, despite growth in voice usage in China, Infonetics said.

The analyst firm predicts that 40% of all mobile subscribers will be mobile broadband subscribers by 2016, up from 15% last year. In North America and the Asia-Pacific mobile operators already generate more than 40% of their service revenues from mobile broadband and messaging.


Источник: Total Telecom

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