RIM embracing BYOD
Research In Motion Ltd., struggling to maintain consumer interest in the
wait for its next line of BlackBerrys, due out early next year, must also
convince its core business customers to stick around.
Part of that effort is showing off a service that will allow businesses to
manage any smartphone or tablet, including devices from competitors like Apple
This offering, called Mobile Fusion, is part of RIM's recognition that many
companies are allowing employees to bring iPhones to work, part of what is
known in business circles as the Bring Your Own Device trend.
is a concept we are embracing at RIM," Andrew McLeod, RIM's managing
director of Canada operations, said Thursday at an event in Toronto for
The event, the BlackBerry Enterprise Forum, is the first of seven aimed
directly at businesses. At the event, the company outlined some of the
business-focused tools of its new operating system, BlackBerry 10.
In introductory remarks Thursday in front of a full audience, Mr. McLeod said
he's often asked how RIM is doing as it struggles amid declining market share
and a plunging stock price.
"It's never boring," he
Источник: Total Telecom
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