Opportunities, strategies for European IPTV operators
Analysys says that European telcos must develop IPTV strategies tailored to local markets if they want IPTV to be a revenue earner rather than simply a product differentiator. In the disparate and complex European market of broadcasting and telecom that is different from the U.S., Analysys' Dr. Windsor Holden suggests that markets with high broadband and low pay-TV penetration offer the greatest scope for early IPTV adoption. In saturated pay-TV markets, operators should focus on exploiting IPTV's unique selling points. Holden also recommends that in an environment in which both basic and premium multi-channel TV platforms are well established, partnership with an existing TV platform operator makes more sense.
Source: FierceIPTV, the IPTV industry's weekly monitor
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