Strategy Analytics: Mobile music costs too much
Another gloom and doom report has surfaced about the mobile-music strategies of operators. Strategy Analytics says the high prices charged by mobile operators for over-the-air downloads aren't sustainable. The company's end-user research suggests that users are willing to pay a premium of about 35 percent for the convenience of downloading music to both their phones and PCs, but today's 100 percent to 150 percent premiums charged by the big operators «make adoption of these services highly unlikely». Another interesting point: Strategy Analytics' research says that Sprint's Mobile Music Store out-scored Verizon Wireless' V CAST Music by 21 percent. The Sprint service was preferred to V CAST Music for both «perceived network performance» and «ease-of-use».
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