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European Digital TV to Soar

16 октября 2006
Demand for digital television in Europe will reach a record number of customers this year, according to research from Strategy Analytics and its Broadband Media and Communications service.

Nearly 19 million homes will buy digital TV for the first time this year, an increase of 20 percent, according to the report, "Digital TV Subscriber Market Forecast Europe." The most popular option for new subscribers is still digital terrestrial television, with more than 10 million homes that could be added this year, the company said.

However, the newest entrant, IPTV, also is beginning to make inroads and take share from established satellite TV and cable providers. The Strategy Analytics report predicts 16 million homes will subscribe to IPTV by 2010.

The report also predicts 75 million European homes, or 47 percent of the total, will have at least one digital television service by the end of the year, a third higher than last year. By 2010, digital TV penetration will have reached 77 percent, or 127 million homes, says Strategy Analytics.

The United Kingdom, with 94 percent penetration, will remain Europe's leading digital TV market in 2010, with Ireland, Austria and Sweden next in line. Digital terrestrial TV will overtake satellite to become Europe's largest digital TV platform by 2008, says the firm.


Source: Strategy& Analytics

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