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NSR Published Forecast Report

13 ноября 2006
The demand for commercial C- and Ku-band capacity will grow on a global basis at the average annual rate of 3.2 percent and between 2005 and 2011, almost 900 additional transponders of capacity will be leased for a large variety of satellite services, according to the newest market survey and forecast report of Northern Sky Research (NSR). NSR predicted that this growth will push the industry's annual revenues for leased capacity from $6.7 billion in 2005 to over $8.4 billion in 2011.

“Broadcasting and video services will account for four out of every five new dollars generated by the commercial satellite sector in the coming six years,” remarked Patrick French, senior analyst for NSR and author of the report. “Regions that are particularly strong include North America, South Asia and Central & Eastern Europe, all of which are seeing rapid expansion in the use of commercial capacity for Direct-to-Home and other consumer video services.”

To reach its conclusions on the market, NSR said it structured its research such that over 200 separate demand forecasts were generated so that a wealth of detailed information could be extracted from the commercial satellite market and provide the insights needed for companies to build successful business models. Separate regional C- and Ku-band demand forecasts were undertaken for each of the major satellite applications investigated in the study.

These applications include video distribution, DTH, video contribution & occasional use television (OUTV), telephony & carrier, broadband, narrowband VSAT and a group of other niche satellite services. Whenever possible, NSR said it made use of a bottom-up market assessment methodology so that the root demand drivers and restraints would feed directly into the market assessment.

The report titled Global Assessment of Satellite Demand, 3rd Edition: A Demand-Driven, Region-Specific Analysis of the Commercial Geostationary Satellite Transponder Market for 2005-2011 is on its 3rd edition. NSR said the updated study provides a highly granular evaluation of demand for C-, Ku- and Ka-band satellite transponder capacity for seven specific satellite applications in twelve distinct regional markets. The study also offers some of the most in-depth and detailed analyses available to both those inside the industry and for the financial markets seeking to understand the underlying business potential.

NSR has also long recognized that the commercial satellite industry is more a collection of regional markets than a unified global business. As such, all assessments were built-up starting on specific regional trends in order to obtain the global overview. The regions addressed in the study include: North America, Central America & Caribbean, South America, the Atlantic Ocean Region, Western Europe, Central & Eastern Europe, the Middle East & North Africa, Sub-Saharan Africa, East Asia, South Asia, Southeast Asia, and the Pacific Ocean Region.

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