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Digital Radio Ready for Takeoff
26 января 2007 |
According to In-Stat analyst Stephanie Ethier, the primary factors contributing to the expected growth are decreasing receiver costs, an increase in the amount of quality digital programming, significant boosts in promotion and advertising and enhanced functionality of digital receivers.
"Digital radio is still an emerging market," Ethier said. "Opportunities about for retailers, broadcasters, automobile OEMs and receiver manufacturers alike." In-Stat's "More Consumer to Tune Into Digital Radio in 2007" study also showed that 73 percent of respondents to a company consumer survey were aware of HD Radio on some level, and in Europe (primarily the U.K.), digital audio broadcasting is the pervasive form of radio, with DAB receiver shipments outpacing analog radio receiver shipments in 2006.
SkyREPORT
26.01.2007
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