Microsoft: Use Xbox 360 as IPTV STB
Microsoft's Bill Gates
told the audience at CES that IPTV providers like AT&T and BT can now use the Xbox 360 as their set-top box in those deployments. The Xbox 360 can now act as an alternative receiver and recorder, which could drive the letters I-P-T-V into the common vernacular. Gaming has always been the supposed killer app of interactive television, so by selling IPTV to the gaming generation, Microsoft may have come up with a brilliant marketing angle. Microsoft seems to have sold this influential blogger over at Kotaku, who probably rarely if ever reports on IPTV.
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