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News Briefs: BSkyB's Mobile Premiership

10 августа 2007
INTERNATIONAL - BSkyB unveiled plans for an on demand service that will bring English Premier League soccer coverage to all of the U.K. and Ireland's major mobile networks. Dubbed 24-7 Football, the initiative is being launched in partnership with sister company News Group Newspapers. Coverage is set to include in-game goal clips from the Barclays Premiership, UEFA Champions League and Sky Sports' Soccer Saturday and Soccer AM programs.

MULTIPLATFORM - XM Satellite Radio is launching SCREAMFEST '07, a multiplatform program featuring concert tour sponsorship, a unique text messaging-focused marketing campaign and exclusive hiphop and R B programming. SCREAMFEST '07 features artists T.I. and Ciara, along with Yung Joc, T-Pain and Lloyd. The 21-concert date tour kicked off in New Orleans on Friday, Aug. 3. Through Sept. 2, fans can text the word "FREE" to GOTXM (46896) to receive a free 14-day trial of XM Radio Online, "SCREAM" to get updated tour date information, or "XM" to get more information about the XM Radio Mobile service for cell phones.


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