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Content IKS #8-2007. Long-Distance Communication without Monopoly, Year Two

27 августа 2007
Table of contents

NEWS
EDITOR'S COLUMN 1
ACTUAL COMMENT


A. MISHUSHIN. Integration has Come to Supervision 4
PERSONS 6
PERSON OF THE ISSUE


S. RYABKO: "Camel Has Two Humps as the Life Has Its Bumps" 7
COMPANIES


Company News 10


"RuSat": First Five-Years Period Is There! 22


Telephone Headset: Equipment of Success 24
EVENTS


"Pure" WiMAX Does not Mean Happiness 15


High-Level Discussion of Mobile Payments 17


"Mobile Content World" Looks forward with Confidence 18


Let's Learn Ohm's Law and Live in Friendship 20
CONSTITUENT OF THE RUSSIAN FEDERATION


K. ANKILOV. Saratov Area: Internet Prospects on the Volga Sides 25
SCHEDULE OF EVENTS 26
NEW PRODUCTS 77
SUBJECT
Long-Distance Communication without Monopoly, Year Two 28
Elementary School of Demonopolization 29


Among Competitors…


Tricky Questions
Class Work. Find Three Differences


O. RUMYANTSEVA. Rostelecom. Operation Ideology is Uniform Both in Capital and Regions

MTT Plays Its Quasi-Franchise Card. Interview with D. KONDRAKOV

Golden Telecom. From Item A to Item B with No Change. Interview with J.-P. VANDROMM

V. Kotov. TransTeleCom Relies on Network

Orange BS. MG/MN-Communication Is not an End in Itself. Interview with A. VRONSKY

S. SHARONIN. Home Composition. Who is the Newcomer?
FOCUS
In Search of New Media or Who Needs Mobile Advertising? 46




Mobile Marketing is Reality 46


E. ERSHOVA: " Market Will Grow and Number of Players Will Reduce" 48


A.Yu. PODDEREGIN, E.V. CARPOV. Mobile Marketing in Russia: version 2.0 50


Yu. KOVALENKO. D. VACHADZE. Experts in Bridge-Building are Required 52


G. GARFORS. In Norway There is Demand for Mobile Advertising 53


M.K. ZARIN, M.A. KANEVSKY. Is There Any Room for Mobile Marketing in Public Administration? 54
ANGLE
IT Market Legends: How Stereotypes Were Busted 56
Three Roads from Idea to Start-up


Dr. Kaspersky's recipe: "Do What One Succeeds In" 56


Venture?.. In Due Form! 58


Word Experts 59
Talented People and 'Admirers' 61
BUSINESS
ECONOMY AND FINANCES


Yu.A. VORONTSOV, A.R. GALIAKHMETOV, Yu.A. GRUNICHEV. Outsourcing of Company's IT-Infrastructure Operation 62
BUSINESS MODEL


I.A. KARAVAEV, A.K. KOPTELOV. IT-Service Is Outsourced … 66
HIGH-TECH-MARKETING


N.M. DROZDOV. High-Tech Product Enters the Market 69
DEFENSE LINES


M.Yu. EMELYANNIKOV. Fly? Or not to Fly? Does the Law "On Personal Data" Have Future? 72
SOLUTION


A.N. MARFENIN. Integration of CRM and Telephone Systems 75

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