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Mobile Internet Traffic is Becoming Similar to Fixed Line Traffic

A semi-annual internet traffic survey has noticed that wireless internet traffic is increasingly matching the profile of conventional landline based internet traffic, as laptop usage rises. Globally, the top five percent of subscribers account for 50 percent of network traffic, while social networking accounts for up to nine percent of total bytes on any given mobile network.

"In our Mobile Internet report, we observed that mobile users were running similar applications as on fixed networks, including real-time communications such as IM and Skype," said Dave Caputo, President and CEO, Sandvine. "With the emergence of more powerful mobile devices, like the iPad, and the ready availability of laptop dongles, more and more users on the go will be foregoing traditional voice in favor of data-centric, bandwidth-intensive applications."

Voice is consuming an ever smaller percentage of overall mobile network traffic. According to a March report by analyst Chetan Sharma, a member of the GigaOM Pro Analyst Network, U.S. data traffic exceeded voice traffic by almost 400,000 GB in 2009 and that ratio is expected to double this year.

"Mobile data has definitely become a mainstream phenomenon as subscribers are increasingly relying on their mobile connection to do the things their home PC can," said Mr. Caputo. "As more and more applications are offered on mobile devices, operators are looking to predict usage patterns to offer personalized service tiers that increase customer satisfaction, and to build out their networks to match user demand. An understanding of current usage patterns is a critical first step towards those goals."

Observations from the Mobile Internet Phenomena report:

• Roughly one in five mobile data subscribers regularly use Facebook
• YouTube accounts for 10 to 15 percent of total bytes on a given mobile network
• Almost 30 percent of mobile subscribers in Caribbean and Latin America use Facebook in any given hour - the highest percentage of any other region

"A challenge facing mobile operators worldwide is educating subscribers on application and byte usage," said Mr. Caputo. "Most usage-based billing plans are purely speed or byte-driven, rather than event-driven. With Sandvine's solutions, service providers can develop service tiers that are easily digestible such as 70 YouTube hours per month rather than 6 Mbps download speed or 25 GB of data per month. This helps subscribers quantify their usage and continue using the applications and service they love."

Sandvine predicts that service tiers and plans will evolve to empower subscribers to design their own personalized plans based on their specific preferences and usage allowances using a design my plan function.

Источник: Cellular news

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