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NFC handset shipments reached 30m in 2011

28 марта 2012

2011 saw shipments of handsets embedded with near field communications (NFC) technology reach 30 million units worldwide, according to Berg Insight.

The research firm declared in a report published on Tuesday that NFC made a breakthrough last year when vendors introduced more than 40 NFC-capable devices. The company predicts NFC phone shipments will see a compound annual growth rate (CAGR) of 87.8%, reaching 700 million units by 2016.

"Even though it will take some time before the stakeholders agree on business models for [NFC] payment networks, other use cases such as reading tags and easy pairing of devices may well be compelling enough for handset vendors to integrate NFC in mid-and-high-end devices today," said André Malm, senior analyst at Berg Insight, in a research note.

Although business models and ecosystems are still being established, the prevailing view is that NFC will be used principally for payments. Juniper Research predicted earlier this month that the total transaction value of NFC payments will treble by 2015 to reach $74 billion.

Not surprisingly Berg Insight cites smartphone uptake as the principle driver behind the attach rate of NFC and a number of other connectivity technologies in handsets, including GPS, Bluetooth and wireless LAN.

The attach rate – the percentage of new phones incorporating the technology – for NFC technology stood at less than 5% last year, but is expected to grow rapidly (see chart). By contrast, the attach rate for GPS in GSM, WCDMA and LTE handsets reached 31% in 2011, while shipments of WLAN-enabled phones have doubled annually over the last four years, with the attach rate reaching 33%.

Malm expects combinations of these technologies to be used to provide increasingly sophisticated location-based services (LBS).

"Reliable indoor navigation systems for handsets need hybrid location technologies that fuse signal measurements from multiple satellite systems like GPS and [Russia's] GLONASS with cellular and WLAN network signals, together with data from sensors such as accelerometers, gyroscopes, compasses and altimeters," he said.


Источник: Total Telecom

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