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Personalized Programming at DIRECTV
28 декабря 2006 |
With hundreds of channels to choose from, DIRECTV has developed a feature on the company's website called My TV Planner which helps customers find movies, TV shows and other programming events that interest only them. Together with technology from Cambridge-based ChoiceStream, DIRECTV subs will soon be able to manage the company's programming.
According to reports, customers will be able to rate programming, sort programs, create personalized TV schedules and receive recommendations all through the My TV Planner feature.
ChoiceStream also supplies the technology for Yahoo's My Movies and online subscription service eMusic. The company uses ratings in genre, mood and character tension when customizing content to match preferences of like-minded users.
SKY Report
28.12.2006
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