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Personalized Programming at DIRECTV

28 декабря 2006
Mixed reaction to DIRECTV's recently reported third quarter results has the satellite industry waiting to see just how the company will attempt to improve its performance. With subscriber additions growing - albeit at a slower-than-desired pace - the nation's largest satellite TV provider is launching new technology to help those subs find the programming they are looking for a little bit easier than before.

With hundreds of channels to choose from, DIRECTV has developed a feature on the company's website called My TV Planner which helps customers find movies, TV shows and other programming events that interest only them. Together with technology from Cambridge-based ChoiceStream, DIRECTV subs will soon be able to manage the company's programming.

According to reports, customers will be able to rate programming, sort programs, create personalized TV schedules and receive recommendations all through the My TV Planner feature.

ChoiceStream also supplies the technology for Yahoo's My Movies and online subscription service eMusic. The company uses ratings in genre, mood and character tension when customizing content to match preferences of like-minded users.

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