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Swine flu, social sites drive US Web traffic

While the total Internet audience was relatively flat sequentially in April, swine flu and home-related news drove users to sites that offer information on those hot topics, according to comScore Inc.

The total Internet audience for April rose to 192.9 million, up from 192.2 million in March.

"When news of the swine flu pandemic erupted, many Americas turned to the Internet as their primary source of information for how to keep themselves and their families safe," said Jack Flanagan, vice president of comScore's Media Metrix.

News of the swine flu led to soaring interest at The Centers of Disease Control and Prevention's site, CDC.gov, which saw traffic more than double from March and see the sharpest visitor growth among the 250 most-visited sites.

The real estate category, meanwhile, reported a 10% increase in visitors, reaching 48.4 million in April, as home repair and remodeling traffic also grew. Interest has likely been growing in that category as news of foreclosures and falling home prices continues to dominate headlines.

Social networking sites also continued to post visitor growth in April, seeing a 12% increase from March to 140 million visitors. MySpace sites, which like Dow Jones & Co. are owned by News Corp., led the category with 71 million visitors. Facebook posted a 10% increase with 67.5 million visitors, while Twitter, now the third-ranked social networking site, saw its visitor growth surge 83% last month alone to 17 million visitors.

Google Inc.'s sites continued to lead as the most visited property in April, with more than 155 million visitors, followed by Yahoo Inc.'s sites with 149 million visitors and Microsoft Corp.'s sites with 126.5 million visitors. The top 10 was static besides Facebook, which rose one spot to 8 as it continues to climb the most-visited chart.

Источник: Total Telecom

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