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Satellite's Latest Ally: IPTV

30 мая 2007
A new report analyzing satellite opportunities says sat companies will benefit from IPTV broadcasting and the accompanying push to open architectures. The NSR report takes a look at the satellite IPTV market for both B2B and retail modes, highlighting the forces affecting the industry with forecasts on transponder demand during the next five years.

According to NSR's lastest study, "IPTV via Satellite: 2nd Edition," IPTV will produce a variety of satellite opportunities for C-band television distribution to telco headends and Ku-band distribution to consumers in some markets. C-band services are rapidly driving capacity in the U.S., the research suggests, thanks to Intelsat IPTV and SES IP-Prime turnkey offerings aimed at domestic telcos.

The report also says hybrid DTH/broadband services in Europe and retail satellite IPTV plans in Asia point to positive momentum for services delivered via Ku-band capacity as well.

The mounting competitive pressure on telcos to diversify their business is allowing satellite to contribute through broadcasting advantages, NSR says. Existing satellite IPTV solutions reduce telco total cost of ownership dramatically giving satellite operators the opportunity to play roles of higher value than in traditional satellite services.

"Telcos are entering television at a time of great disruptions because IPTV is the result of accumulated pressures from internet/IT technology build-up over the past decade, enabling so much efficiency that results in a paradigm shift." said NSR president Christopher Baugh. "Satellite-based outsourced services can seize their aggregation advantage to command higher returns per transport bit, by becoming an active part of the move toward open services architectures that empower telcos to differentiate while containing operating costs."


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