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Consumers still spend $2.2B a year on ringtones, ringbacks

15 ноября 2011

Consumers across the globe will spend $6.3 billion on digital music in 2011, up from $5.9 billion a year ago, according to research firm Gartner. Annual digital music revenues are on pace to reach $6.8 billion in 2012 and $7.7 billion in 2015, Gartner forecasts. At the same time, consumer spending on physical formats like CDs and LPs will slide from approximately $15 billion in 2010 to $10 billion in 2015.

Download services like Apple's iTunes drive the majority of digital music sales, generating $3.6 billion in 2011 end-user spending--a number expected to grow to $4 billion in 2015--Gartner reports. Streaming music services currently account for $532 million a year but are poised to increase to $2.2 billion a year by 2015, while personalization services like ringtones and ringbacks still create genuine enthusiasm among subscribers, accounting for close to $2.2 billion in consumer spending in 2011. Gartner anticipates ringtones and ringbacks will decline in the years to come, however, driving sales of $1.4 billion in 2015.

Gartner adds that the evolution from physical media to digital music content is at different stages across different international markets. The North American digital music business is maturing, meaning growth rates will be harder to maintain--look for solid but flat increases over the next five years. Western Europe, Asia Pacific and Japan will likely experience similar growth, with the biggest spending increases originating in regions like Latin America, the Middle East and Africa.

Источник: FierceMobileContent

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