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BRIDGE Has Details on Satellite Radio

18 января 2007
BRIDGE has the latest on satellite radio, including how partnerships for the nation's satellite radio players (XM and Sirius) are performing among their respective vehicle manufacturing partners.

According to BRIDGE figures, third quarter net customer additions for Sirius included 236,500 from the automotive channel and 205,900 from retail/aftermarket efforts. XM netted 217,291 customers from its OEM and rental car partners. That dominated the company's net additions from the retail - or aftermarket - side of the business, which brought in 68,711 subscribers during the three-month period, states the publication.

At XM, the company's bigger car partners are delivering for the service.

Earlier, General Motors announced plans to build more than 1.8 million vehicles with factory-installed XM equipment in 2007. The auto giant has more than 50 models with the factory-installed satellite radio service.

Also, Honda last year sold its one-millionth vehicle with a factory-installed XM radio. The car-maker plans to install XM in more than 650,000 of its 2007 model year vehicles, according to THE BRIDGE.

Sirius also expects significant growth in the coming years among its vehicle manufacturer partners. The company says the overall factory installation rate with partner Chrysler could grow from a little more than 30 percent in the 2006 model year to 40 percent for the 2007 model year. Ford remains on track to offer Sirius as a factory installed option in 21 vehicle brands early next year. That's up from four models at the beginning of 2006 and 16 models at the end of third quarter, states THE BRIDGE.



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